Make it easier for the right people to find you.
Get Found Locally is a practical series for nature-based practitioners, guides, and community businesses who want to become more visible in the communities they serve.
Get Found Locally is a practical Tara Tiger Brown series for building an online presence that helps the right people find your work.
You know your work.
Now help your neighbours find it.
Local Practitioners
Nature immersion guides, coaches, and wellness practitioners who want the right local clients to understand what they offer.
Community Businesses
Small teams and place-based businesses whose best work depends on trust, word of mouth, and being easy to find nearby.
Solo Operators
People doing meaningful work without a marketing department, a giant budget, or extra hours to spend on complicated tools.
A simpler way to show up in your place.
Clear local positioning
Say what you do, who it is for, and where you do it so people can recognize the fit quickly.
Useful public touchpoints
Build the small set of pages, profiles, and messages that help a real person take the next step.
Trust that travels locally
Turn your experience, relationships, and results into signals that make choosing you feel easier.
A repeatable rhythm
Keep your local presence alive with a system you can actually maintain alongside the work itself.
Build your local presence with Google tools.
Get Found Locally – Foundations is a hands-on program for nature immersion guides. Using free Google tools, you will build and publish your Google presence, website, enquiry and booking tools, then begin reaching aligned local partners and participants.
Set Your Local Foundation
Set up the core tools and information you will use throughout the program. Define a clear local offer, organize your business materials in Google Drive, and create a Google Business Profile that accurately represents your guiding work.
Be Easy to Choose
Create a simple, participant-friendly website that answers the questions people have before they enquire or book. Use Google Sites to publish a free, shareable website with clear booking information, useful photos, and participant maps.
Turn Interest Into Bookings
Create a straightforward path from initial interest to a confirmed participant. Use Google Forms, Calendar, and Sheets to collect enquiries, register people for scheduled walks, share clear next steps, and track what leads to bookings.
Learn What Works
Use simple evidence to improve what you have built. Check whether people can find your Business Profile and website, see which local searches bring visitors in, and focus on actions that signal genuine booking interest.
Grow Trust Locally
Turn your online presence into continuing local relationships, repeat participation, and referrals. Create a review routine, build a permission-based email list, identify aligned local partners, and establish a realistic monthly visibility rhythm.
Explore Google AI Tools
Use optional Google Labs tools to shape your brand, website, and content materials. This supports drafting and planning; it does not replace your judgement, knowledge of place, or responsibility for what you publish.
You will need a free Google Account. No website, marketing, or technical experience is required.
Free-tools note: This program uses free Google tools, including Google Business Profile, Sites, Drive, Forms, Calendar, Sheets, Search Console, and Analytics. Optional costs may include a custom domain, a dedicated email-marketing platform, or paid or limited-access AI features you choose to use.
Start with Foundations.
Get Found Locally – Foundations is the first program in the series, focused on using free Google tools to build an online presence, grow your practice, and get found without becoming a full-time marketer.
Get Found Locally – Foundations
Use free Google tools to build the clear, useful online presence your practice needs to grow and connect with the community you want to serve.
Buy now. First cohort starts September 2026.
Join Get Found Locally – FoundationsHi, I’m Tara.
I’m a forest therapy guide, nature-based health researcher, and recovering over-complicator. I built this series around a simple observation: meaningful local work is easier to sustain when the people who need it can find it.
These are practical lessons from building tech startups, non-profits, programs, and partnerships that allow you to spend time with the community you want to serve, not with a computer screen.
More about TaraA few things you might be wondering.
I already have a website. Is this program still for me?
Yes. You do not need to replace your current website or move it to Google Sites. Use this program to strengthen what you already have: clarify your offers, improve your booking or enquiry path, connect your Google Business Profile, add participant-ready information, track what is working, build local referrals, and create a sustainable outreach routine.
Where a practice uses Google Sites, you can apply the same structure, copy, and checklists to your existing website instead. The program is about getting your local presence working, not requiring a particular website platform.
The people looking for your work
should be able to find it.
Start with the part of your local presence that will make the biggest difference.
Join Get Found Locally – Foundations